The Z Beans Stories

In Good Faith

By Shane Buerster

The answer is no. However, businesses don't see it that way. The 'C' market for coffee just fell below $1, meaning businesses... Read more

An Empathetic Leader

By Shane Buerster

So, as I strive to become an empathetic leader - one who resonates and understands everyone - I realize it’s... Read more

With The End In Mind

By Shane Buerster

I'm sitting at my office in the Mercer Innovation Center, and I receive an email from a potential customer I... Read more

Good Fortune

By Shane Buerster 2 comments

12 years later, I've not changed at all. I've simply discovered 'It.'. I never became the baseball player the young... Read more

What's Your Scale?

By Shane Buerster

Arturo and I thank the mechanic for his hospitality and head back home. On the walk, Arturo brainstorms one more... Read more

The Logo

By Shane Buerster

From that day forward, I never thought twice about the decision. I knew it meant a lot to Arturo that... Read more

Diversification

By Shane Buerster 1 comment

While we have successfully diversified our supply chain by purchasing coffee from a different region of Ecuador, we still have... Read more