The Z Beans Stories

What's Your Scale?

Arturo and I thank the mechanic for his hospitality and head back home. On the walk, Arturo brainstorms one more option. He says that we can get the 500 pounds of coffee peeled at a processing facility in a town called Pinas since it's the closest one, but we will need to eventually get our own machine so we can do it ourselves. Not knowing what to expect, I agree...

The Logo

From that day forward, I never thought twice about the decision. I knew it meant a lot to Arturo that his artwork would be the logo for the brand.. I remember when I had the Z Beans coffee bags printed in Ecuador, Arturo asked if he could keep some of them. He wanted to show them off to his friends around town..

Diversification

While we have successfully diversified our supply chain by purchasing coffee from a different region of Ecuador, we still have a long ways to go with Z Beans. I'm constantly worrying about another business moving in and undercutting my supply chain. However, on the other hand, something tells me Z Beans will be just fine. Something tells me that the countless hours I have spent with the farmers, building tables, meeting their families, and donating organic fertilizers, will prevail in the end. It's one thing to simply purchase coffee from them, but it's something completely different to invest in them. 

Simplicity: The Story of The Pickers

The workers and I would pick through over 450 pounds of coffee that day. Never in my life had I experienced such simplicity, such harmony. The workers would work three more days, picking beans and completing other various jobs. Unfortunately, I wasn't able to work with them again, as I had other tasks. But, they left their mark upon me and Z Beans. 

Sleep

Night time rolls around. I have a tough time sleeping. I stay awake, imagining the day when I can easily buy all of Mr. Ochoa’s coffee. I think of all the difficulties he and his family must be facing. Why does he so desperately need the money? What’s wrong?

Some do, Some don't - The Story of the Popcorn Popper

While I have moved on to a more efficient process, I will never forget these times. I’m thankful that Rosie kept turning – kept pushing out product – kept moving Z Beans forward. To me, Rosie is a symbol of life. You have those that step up when opportunity knocks - You have others that won’t.

That’s the story of Rosie - Some do. Some don’t.