The Z Beans Stories
As I have been told all along, experience is the greatest teacher in the world. This scenario is no different. It doesn't matter what business you are in, you need to know the person you are working with. Knowing that person stems deeper than knowing his or her job title. It's knowing what motivates them - what interests them - It's knowing their WHY.
If you walk into the coffee shop today, you will see our branded cups, designed by Jessica Shurman. While you may never appreciate having those cups as much as I do, you may appreciate them a little more now that you know the story behind them.