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The Z Beans Stories

From that day forward, I never thought twice about the decision. I knew it meant a lot to Arturo that one of his artworks would be the logo for the brand. I remember when I had the Z Beans coffee bags printed in Ecuador, Arturo asked if he could keep some of them. He wanted to show them off to his friends around town..

"The best way to find out if you can trust somebody is to trust them." - Ernest Hemingway

We continue climbing, avoiding mud puddles, limbs, and the beaming sun. We pass house after house, and I can't help but to think of the difficulties these people must encounter every time they want to go to the store. There is no way someone could drive on this battered road.

How do these people manage to survive? - Is home where you make it?

Later that day, I looked back on the experience. The more I thought about it, I realized that Cueva wasn't the only person at fault in this situation. Arturo and I should have never put him in the difficult position he was in with transporting coffee across county lines without a permit.

As I told Joan - "There is a right and wrong way to do business." I must practice what I preach.

For the first time in my life, two wrongs made a rite.

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