The Z Beans Stories

The Z Beans Coffee Story - A Narrative

Mercer On Mission led me to my true calling. It restored the sense of purpose in my life that I lost after baseball was taken away. The friendship that I made with Arturo Penarretta Romero will be one that I will always cherish. I will never forsake him, as I trust that he will never forsake me. He has unconditionally confided in a young 22 year old, and for that, I’m grateful. While it may have been destiny for Arturo and me to meet, Mercer On Mission offered a platform for fate to run its course. A platform to change the world.  

The Evolution of a Tourist

Can a person who has been brought up in the heart of a thick dark forest, where one had to beat a path through multiple layers of trees just to take a letter to the post office, have any conception of what it’s like to spend one’s entire childhood waiting for a single tree to grow? – Greenhouse

Gold

El Sexmo once produced a 3.5-pound gold nugget, which was given as a gift to the King of Spain. Because the King was so impressed, he reduced the royal tax from one-fifth to one-sixth (‘Sexta’ in Spanish). The mine, from that day forward, became known as El Sexmo...

The Name

 11:25 AM:

That’s it.

I didn't give it any more thought. We had found it. 

Z Beans.

When It Hurts

From that day forward, I never thought twice about the decision. I knew it meant a lot to Arturo that one of his artworks would be the logo for the brand. I remember when I had the Z Beans coffee bags printed in Ecuador, Arturo asked if he could keep some of them. He wanted to show them off to his friends around town..

Trust (Full Story)

"The best way to find out if you can trust somebody is to trust them." - Ernest Hemingway