Night time rolls around. I have a tough time sleeping. I stay awake, imagining the day when I can easily buy all of Mr. Ochoa’s coffee. I think of all the difficulties he and his family must be facing. Why does he so desperately need the money? What’s wrong?
While I have moved on to a more efficient process, I will never forget these times. I’m thankful that Rosie kept turning – kept pushing out product – kept moving Z Beans forward. To me, Rosie is a symbol of life. You have those that step up when opportunity knocks - You have others that won’t.
Mercer On Mission led me to my true calling. It restored the sense of purpose in my life that I lost after baseball was taken away. The friendship that I made with Arturo Penarretta Romero will be one that I will always cherish. I will never forsake him, as I trust that he will never forsake me. He has unconditionally confided in a young 22 year old, and for that, I’m grateful. While it may have been destiny for Arturo and me to meet, Mercer On Mission offered a platform for fate to run its course. A platform to change the world.
Can a person who has been brought up in the heart of a thick dark forest, where one had to beat a path through multiple layers of trees just to take a letter to the post office, have any conception of what it’s like to spend one’s entire childhood waiting for a single tree to grow? – Greenhouse
El Sexmo once produced a 3.5-pound gold nugget, which was given as a gift to the King of Spain. Because the King was so impressed, he reduced the royal tax from one-fifth to one-sixth (‘Sexta’ in Spanish). The mine, from that day forward, became known as El Sexmo...
From that day forward, I never thought twice about the decision. I knew it meant a lot to Arturo that one of his artworks would be the logo for the brand. I remember when I had the Z Beans coffee bags printed in Ecuador, Arturo asked if he could keep some of them. He wanted to show them off to his friends around town..