At Z Beans Coffee, transparency isn't just a buzzword—it’s the foundation of everything we do. From the moment a coffee cherry is picked in the highlands of Ecuador to the time it’s brewed in your cup, we document and communicate each step. Our direct trade model eliminates middlemen, ensuring that our farmer partners receive premium prices—well above Fair Trade standards. According to Fairtrade International, traditional minimums often fall short of covering true production costs. That’s why we’ve set our baseline pricing between $2.60 and $3.00 per pound, ensuring farmers are paid fairly for their craftsmanship.

We prioritize full supply chain traceability—from the farm to your front door. Every batch of Z Beans Coffee is roasted in Macon, Georgia, but its story begins on farms in Loja, Manabí, and Imbabura. By working directly with producers, we’re able to provide origin information, processing methods (Washed, Natural, Honey), and harvesting timelines with complete accuracy. As noted by Daily Coffee News, consumers are increasingly demanding visibility into where and how their coffee is sourced—and we proudly meet that expectation.

Transparent trade is about equity, sustainability, and connection. We publish our pricing, maintain open lines of communication with our partners, and continuously look for ways to reduce waste and improve environmental practices. From compostable packaging to farmer training programs, we go beyond the bean to create meaningful impact. Our model aligns with broader calls in the industry for honest, verifiable sourcing, as emphasized by The Specialty Coffee Association. With Z Beans, what you see is truly what you get: a coffee company rooted in honesty, built on relationships, and committed to lasting change.