Currently Roasting

Farming is never static—and neither are the partnerships we maintain. Whether the season has affected a farmer's harvest or he landed a contract with other buyers, the farmers we work with can change from year to year, and sometimes even within the same harvest season. Our supply chain flexibility allows us to support a broader group of growers while ensuring that we always offer you the best coffee Ecuador has to offer. Currently, we are proud to source the majority of our beans from William Martillo in Manabi and Diego Rogel in Zaruma—two extraordinary farmers whose commitment to quality and sustainable farming practices aligns perfectly with our values. William and Diego represent the future of Ecuadorian coffee: independent, entrepreneurial, and deeply connected to their land.

William Martillo

At a conference Arturo and Shane attended at the plantation of Juan Carlos Acevedo in northeast Ecuador in January of 2020, they met some representatives from the region of Manabi. The representatives brought some coffee grown in the region for others to taste, and of course - it was delicious! So, like that Arturo formed a new objective - meet a coffee farmer from Manabi that would be interested in becoming part of the Z Beans family! Two weeks later, a sample from the plantation of William Martillo made its way to Zaruma - to Arturo’s home. After some analysis and tasting, it was clear - we found a new partner! 

  • Location

    Portoviejo, Manabi, Ecuador

  • Altitude

    1,000ft. above sea level

  • Process

    Honey, Washed, & Natural Processes

  • Flavor

    Citrus, Floral, Dark Chocolate

  • Other Crops

    Oranges, Bananas, Cacao

Z Beans Ecuadorian Coffee bag with branding and product details on a white background
Coffee bag with brown and white design on a white background
Z Beans Ecuadorian Coffee bag with Medium Roast and Washed Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with Medium Roast and Natural Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with Medium Roast and Honey Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with Dark Roast and Washed Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with Dark Roast and Natural Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with brown and white design and Dark Roast and Honey Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with branding and product details on a white background

William Martillo's Coffee

Regular price
$16.99
Unit price
 per 
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Diego Rogel

We first met Diego Rogel in 2024, just as he and his family began planting diverse Arabica coffee varieties across their 12-acre farm in Zaruma, Ecuador. With a focus on preserving natural shade and crop diversity, Diego also built a gravity-fed irrigation system supplied by a natural reservoir at the farm’s highest point. Two years later, that vision produced its first harvest, and in 2026, Z Beans proudly purchased Diego’s first 30 quintals—approximately 3,000 pounds—of coffee. Since then, Diego has worked closely with Arturo to refine his fermentation and post-harvest methods, driven by a commitment to continually improve the quality of his coffee. From watching the first trees take root to purchasing the farm’s first harvest, we are proud to grow alongside Diego and his family—and we believe their best coffee is still ahead.

  • Location

    Guizhaguina, Zaruma, El Oro, Ecuador

  • Altitude

    3,500ft. above sea level

  • Process

    Washed, Natural, & Honey Processed

  • Flavor

    Caramel, Cherry, Dark Chocolate

  • Other Crops

    Mango, Guayaba, Mandarin, Guava

Z Beans Ecuadorian Coffee bag with Medium Roast and Washed Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with Dark Roast and Washed Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with Medium Roast and Natural Process dot labels on a white background
Z Beans Ecuadorian Coffee bag with Dark Roast and Natural Process dot labels on a white background

Diego Rogel's Coffee

Regular price
$16.99
Unit price
 per 
Shipping calculated at checkout.
View full product details

At Z Beans Coffee, transparency isn't just a buzzword—it’s the foundation of everything we do. From the moment a coffee cherry is picked in the highlands of Ecuador to the time it’s brewed in your cup, we document and communicate each step. Our direct trade model eliminates middlemen, ensuring that our farmer partners receive premium prices—well above Fair Trade standards. According to Fairtrade International, traditional minimums often fall short of covering true production costs. That’s why we’ve set our baseline pricing between $2.60 and $3.00 per pound, ensuring farmers are paid fairly for their craftsmanship.

We prioritize full supply chain traceability—from the farm to your front door. Every batch of Z Beans Coffee is roasted in Macon, Georgia, but its story begins on farms in Loja, Manabí, and Imbabura. By working directly with producers, we’re able to provide origin information, processing methods (Washed, Natural, Honey), and harvesting timelines with complete accuracy. As noted by Daily Coffee News, consumers are increasingly demanding visibility into where and how their coffee is sourced—and we proudly meet that expectation.

Transparent trade is about equity, sustainability, and connection. We publish our pricing, maintain open lines of communication with our partners, and continuously look for ways to reduce waste and improve environmental practices. From compostable packaging to farmer training programs, we go beyond the bean to create meaningful impact. Our model aligns with broader calls in the industry for honest, verifiable sourcing, as emphasized by The Specialty Coffee Association. With Z Beans, what you see is truly what you get: a coffee company rooted in honesty, built on relationships, and committed to lasting change.